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I began my career as an animator, which gave me a strong understanding of post-production and how craft, edit, sound and visual detail can subtly enhance a film.

Since then, I’ve developed, directed and delivered visually driven brand films, commercials and campaign content for agencies, brands and in-house marketing teams. My work is built around strong storytelling, performance, humour and heart, with a practical understanding of how to take an idea from early brief through creative development, production, post-production and final delivery.

More recently, my work has focused on helping in-house marketing teams shape full campaign ideas from inception to delivery, working across creative direction, campaign ideation, production, directing, editing and multi-platform asset delivery. I’m comfortable operating as a creative director, producer and film director, helping turn a loose marketing objective into a clear campaign platform, then producing the film, stills, social cutdowns and supporting assets needed to make it work across channels.

My work has earned two D&AD awards and multiple British Arrows nominations, and I’ve worked on commercials and brand content for major brands including British Airways, Cadbury, Emirates, IKEA, Miller, Facebook, Sky, Sony, Virgin and the BBC.
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